Detail comparison among WordPress, Wix, and Google Sites

A friend’s friend (we are Facebook friends now) asked me “how to add Google reCAPTCHA to Google site?” The first question came to my mind was “why Google site, not WordPress”?

Although it started as a blogging tool, WordPress has grown so much in popularity and evolved throughout the years into a powerful website builder and content management system (CMS). According to a recent survey, WordPress powers 32.3% of all websites on the internet.

As a digital marketer who didn’t have much technical background and picked up every skills at work, I have to admit that WordPress is flexible and easy to use, but there’s definitely a learning curve. And building a website is not just about finding a platform to make it up and running. It’s also about what you are planning to use the website for in the future.

Ease of use

  • Google sites. Google sites is simple to use, even for people with little or no coding skills. The system comes with a very understandable and intuitive editor. You will get exactly what you are seeing. Google sites is an all-in-one platform, and all you need to get started is a standard free Google account. A big plus is that it comes with integrated hosting service and there’s no need to find another trusted hosting provider.
  • WordPress. WordPress is easy to use, if you know how to use it (Of course, you have to a little bit technical.). First, the website builder requires download and installation which is not complex but takes effort. Second, since WordPress is technically not a website builder but a CMS, you need to install a theme (the style of the website) and select hosting service (the location of the website).
  • Wix. Wix and other non-coder-friendly platforms are alternatives to WordPress. Using Wix, you don’t need to bother about hosting and integration of external plugins (extending the website’s functions). Wix is a What-You-See-Is-What-You-Get (WYSIWYG) website builder, so you can simply drag and drop elements anywhere on your web pages and also resize anything in a few simple clicks.

Feature and flexibility

  • Google sites. Google sites offers a nice feature set to start and manage a quality website. As far as the system is a Google product, it’s tightly integrated with other Google applications and services. You can customize and personalize an unlimited number of website pages. It offers you site performance analytics, but it might difficult to integrate other online marketing tools.
  • WordPress. WordPress is highly extensible, which means it has a potentially huge set of features. No matter what the function you want, there is probably one, if not more, plugin for it. WordPress is super flexible and can cater to almost any of your website needs, although the flexibility comes with complexity.  For disadvantages, plugins might be buggy due to the fact that WordPress is open source and anyone can build plugins there.
  • Wix. Wix has a lot of similarity to WordPress in terms of functionalities. A huge advantage for Wix is that all Wix’s tools are fully integrated into the website builder and only its private development team can produce website building tools. And if you experience technical issues with Wix’s tools, Wix will fix it for you.


  • Google Sites. There’s a help center containing numerous how-to articles. You can also contact one of the experts by sending your feedback right from the control panel. There’s also free phone support available in 13 languages.
  • WordPress. WordPress does not have any customer supports. And depends on the source of the plugins, there might be customer supports. However, because of its popularity, it boasts an extensive worldwide user community which newbie can always count on to solve system-related problems.
  • Wix. Wix provides extensive support too. Wix’s online help center is the go-to place for any and all questions you may have. They also offer 24/7 live support in English for issues regarding billing, charges & subscriptions, domains, mailboxes, editor & live sites, accounts and setting. The call center opens on working hours with multilingual supports.


  • Google Sites. Google Sites pricing is not available on the website because the software can be used for free. For access to all Google Apps integrations, users must have a G Suite subscription. Plans range from $5 to $25/user/month, depending on whether it’s a Flexible Plan (pay-as-you-go) or an Annual Plan (locked-in for a year).
  • WordPress. It’s free to use, but there are costs associated with site building, including web hosting ($3 to $25/month), and optional premium themes ($29-$49) and plugins ($19-$100 or more). Overall, the total WordPress website costs range from $0 to $500 or more.
  • Wix. Wix is available for free for as long as you want. If you need professional features like your own domain name or eCommerce, you must choose from one of their premium plans ranging from “Combo” to “Business VIP”. The cheapest ad-free plan with a custom domain name costs $13 US per month.

About the author: Michelle is a digital marketing specialist who always loves to work on ideas and is creative in solutions. Now, she has a new role as a blogger, sharing knowledge and spreading love. Connect with her on LinkedIn here.

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